Essays
Conclusion-first long form: judgements about the model era, product, engineering, collaboration. They age, so each carries a date.
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Nine questions before you build anything
A self-audit I wrote for myself in 2025: nine questions. If you cannot answer one of them, you are not ready to write code yet.
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Luxury is not efficiency; it is what people endow
Efficiency pushes price to the floor; scarcity and human endowment lift meaning to the ceiling. Handmade goods, content and personal brands run on the same logic — which makes continuity itself scarce.
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Tags are the interface: structured data beats channel lists
A site is caught by the ecosystem not by how many channels it plugs into, but by how complete its structured facts are. Most third-party services are just entry points to the same facts.
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What AI engines cite: a checklist I run on my own site
Citation by answer engines and AI search is not keyword stuffing. It is answer-first prose, one consistent entity, checkable timestamps, and full text a machine can read in one pass.
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In the model era, the only proof left is a timestamp
Once portfolios, CVs and case studies can be generated overnight, trust moves to who did a continuous, checkable thing over time.